Google has acquired Like.com, a visual search engine designed to enable users to match clothes and other apparel online and purchase them from retailers, technology blog techcrunch.com reports, citing Munjal Shah, the founder of the price comparison services company.

Financial details of the transaction have not been disclosed yet, but the acquisition could be worth US 100 million, the same source has commented.

Founded in 2004, Like.com uses computer vision and machine learning technology to provide a visual search engine focused on various items such as shoes, clothes, jewellery and decor. The new acquisition is set to contribute to the expansion of Google’s e-commerce business providing the latter’s users with visual search and cross-matching capabilities when shopping online, the source points out.

To be able to reach Facebook users, Google has recently bought Jambool, a long-term developer of Facebook applications and the operator of the virtual goods monetization platform Social Gold for an estimated USD 70 million.