In H2 2011, merchants’ satisfaction level associated with their daily deal programs has grown by 17 percent, according to a report released by information and data resource firm Daily Deal Media. Furthermore, 35 percent of companies involved in the research have declared their deal offering was profitable.

Only 16.5 percent of all merchants have been dissatisfied with their daily deal campaigns, the same source indicates.

Research has also shown that during the period under review, the number of deal publishers has decreased by 7.61 percent and 798 daily deals websites have been closed. In Asia, a number of 1,348 daily deals websites have disappeared during the last 6 months of 2011.

However, according to the source, in the same period, 324 new daily deal websites have been launched in Latin America and 235 in Europe.

According to Daily Deal Media partner Triton Digital, 39 percent of consumers have never subscribed to a deal program. Of those who did subscribe to at least one website, 28.4 percent analyzed the deal superficially, 19.6 percent have read the entire deal email and only 10.2 percent actually subscribed but viewed deals as spam and deleted them.