Consumers are increasingly turning to mobile devices to complete their in-store shopping experience but concerns around security issues and ease-of-use still prevail, a recent survey points out.

 According to the research conducted by market research company SmartRevenue, approximately 15 percent of US consumers are willing to buy products via the mobile channel. The study has pointed out that over 60 percent of respondents find very important the ability to use their mobile device while shopping to verify product availability at a particular store location. Moreover, around a quarter of participants have claimed that they use their mobile phone while in store to competitively price shop an item.

Furthermore, approximately 20 percent of those questioned said they currently use their mobile handsets to create shopping lists or baskets whereas a slightly higher percentage of respondents have shown interest in the development of a mobile app that would assist with shopping list or basket management for their favorite retailers.

Despite the growing interest in mobile shopping, consumers still voice concerns around security and easiness of the purchasing process, the same study highlights. The main worries root around internet non-connectivity (40 percent), difficulty in proper product visualization (31 percent), security issues (28 percent) as well as slow interaction with the retailer website (22 percent).

The survey also found that nearly half of participants would prefer to use PayPal as their favourite payments method whereas approximately 40 percent would feel secure knowing that the mobile phone app would not store their credit card number.