US-based e-commerce startup Ubokia has released a new model which allows sellers and buyers to connect online, dubbed uMatch.

Ubokia's Want-based model enables buyers to post what they want to buy and sellers to respond. The uMatch allows sellers to instantly connect with buyers and update their available merchandise based on changing demand as buyers post new requests.

Ubokia is an online marketplace focusing on providing members with exactly what they want. Thus, members are able to post what they want to buy on Ubokia and sellers to respond with offers.