BlueCava, an identification services provider, has released the latest version of its device identification platform. The new release provides a solution for companies doing business in the European Union affected by ePrivacy Directive regarding the use of cookies.

The company's new release introduces a device identification option which enables businesses to identify and target web users, without the use of cookies. BlueCava's new Device Identification solution fully supports both an opt-out and opt-in privacy model, which empowers EU companies with an even richer set of choices for complying with the ePrivacy Directive. The new release works with any computing device (PCs, smartphones, laptops, game consoles and set-top boxes).

In recent news, BlueCava has raised USD 9.5 million in funding round from venture capital firm S3 Ventures. BlueCava’s device identification platform is a patented technology set to identify internet-connected computing devices and to create a fingerprint. This technology allows businesses to identify and profile the devices used by their customers.