The usage of mobile coupons will triple within the next five years, according to a new report.

North America and Western Europe will be the main regions for mobile coupon usage in 2014, while the number of consumers using these electronic tickets is forecast to exceed 300 million globally, especially in developed markets.

For marketers, mobile coupon campaigns sent using location based applications can be more effective than those based on traditional coupons, the same source indicates. Nevertheless, the lack of progress on NFC coupons as a result of the poor availability of NFC phones, together with some users` reluctance to take part in such campaigns due to the danger of spam and fake coupons, have been identified as possible market constraints.

The report titled 'Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014' has been released by Juniper Research.