US-based transaction marketing services provider Cardlytics has completed its financing round raising USD 18 million in new equity.
The funding session has been led by investors ITC Holdings and Kinetic Ventures and included the participation of previous investors such as Canaan Partners, Polaris Venture Partners and Total Technology Ventures. Moreover, Campbell B. Lanier of ITC Holdings and Kinetic Ventures has joined the Cardlytics Board of Directors.
The company intends to use the funds to expand its presence on the market and reach new customers. Cardlytics powers a transaction marketing platform designed to enable advertisers to connect with consumers via the online banking channel.