US consumers are very interested in personal financial management (PFM) tools, which enable them to track and analyze their spending and create budgets. However, while interest in PFM is high, actual usage remains quite low, indicating potential for growth, a recent survey has revealed.
According to the research, carried out by financial services technology provider Fiserv, the subset of consumers who do employ PFM typically access those tools through their financial institution’s online banking portal, where they can conduct secure transactions within the same site.