Adyen, the provider of global internet payment and e-commerce services, has launched a new Risk Analytics tool which provides retailers with the ability to pinpoint fraudulent transactions within their online payment infrastructure.

Adyen's Risk Analytics tool provides insight into where fraud is originating, demonstrating those countries with the highest and lowest fraud figures. The new fraud analysis tool constantly analyses the impact of the current fraud settings and suggests alternatives that can generate additional revenue.

Furthermore, the ‘what-if’ analysis provides retailers with insight into possible consequences they may face when making these changes. Previously, this process was based on trial and error, where new settings first needed to be tested for a longer period of time before being deployed. Adyen’s approach achieves a balance between rigorous checks with online payments and the unintentional rejection of serious customers (“false positives.”)

In October 2011, Adyen has opened a new Latin America office in Sao Paulo, Brazil. The company’s expansion to Latin America is determined by the large customer and partner network which will support the move.

Adyen provides global internet payment and e-commerce services for mid, large and enterprise e-commerce merchants. Adyen’s Internet Payment Solution enables merchant to increase online conversion by optimizing the online payment process.