US mobile payments startup Boku has entered a series of partnerships with a group of merchants and publishers active in the virtual goods space, including Aeria Games, fatfoogoo, Gambit, Hi5, Jambool, Meez, Offerpal, Playfish, Slide, Sometrics, Super Rewards, TrialPay and WeeWorld.
As a result of the agreements, these companies will use the Boku mobile phone-based online payment service to sell digital goods and services to their global customers. The Boku payment technology allows users to click on the "Pay by Mobile" button on the merchant’s checkout page and instead of entering their credit card number or turning to an online payment service, they have to input their phone number as well as their mobile provider. Once the purchase is made, the system sends an SMS asking for confirmation, to which the customer must reply by texting “Y” (for “yes”). The transaction is thus completed and the charge will be included in the monthly bill. The service works on a PC and also via mobile web and no registration is required.
Boku has also revealed plans to start processing payments from Finland, Indonesia, Slovenia, and Taiwan, thus bringing the company’s global reach to 55 countries.
The Paypers is the leading news source for the payments industry. We keep busy payments professionals across the globe up-to-date. Our comprehensive news service covers topics such as online and mobile payments, and much more. We offer many different options allowing you easy access to our daily news coverage, such as emailed headlines, general or specific news feeds, website access, journal subscriptions, or customised solutions.
Please fill in the form below if you would like to receive the free The Paypers Headlines directly to your inbox. We will e-mail you the latest headlines daily or weekly.