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TrialPay secures USD 40 mln in funding round Wednesday 1 February 2012 | 03:08 PM CET

US online payments company TrialPay has gathered over USD 40 million financing from equity firms Greylock Partners, Rowe Price, DAG Ventures, DFJ Growth, QuestMark Partners and Visa.

Since its inception in 2006, TrialPay has provided over 150 million online buyers with multiple ways to pay via its transactional advertising platform.

TrialPay's transactional advertising platform enables online merchants to attract more customers by placing targeted promotions around transactions. Currently, the advertising platform reaches over 70 million monthly active users worldwide.

TrialPay works with companies across many industries, including software, social apps and retail. The company provides services in 180 countries.

Keywords: TrialPay, funding, online payments, transactional advertising platform, online buyers

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