US online payment services provider Trustcash Holdings has made a new product available for the European market.

Dubbed the TRUSTCASHDIRECT EU, the billing product provides merchants with payment access to 36 countries with over 700 million European consumers. The product is supported by major banks and utilizes the International Bank Account Number (IBAN) standard that was developed to facilitate payments in the EU. TRUSTCASHDIRECT EU will connect with bank transfer systems in Germany, Italy, Netherlands, UK, Austria, Belgium, Denmark, France, Finland, Greece, Ireland, Portugal, Luxemburg, Spain, Sweden, Andorra, Croatia, Cyprus, Czech Republic, Estonia, Hungary, Iceland, Latvia, Lithuania, Macedonia, Malta, Poland, Romania, Slovenia, Tunisia, Turkey, Slovak, Gibraltar, Norway, Switzerland, and Serbia.

In January 2010, the company revealed plans to develop a reseller program in a bid to offer technology solutions to organisations that provide online merchant accounts solutions.