Visa has revealed plans to introduce an online shopping tool dubbed 'Rightcliq by Visa' this spring.
The online shopping tool provides users with a centralised location to store and manage their e-commerce activity. Rightcliq will combine Wishspace – a central location for storing items that a consumer is interested in purchasing – with a “social shopping” experience that will enable consumers to solicit opinions of friends and streamlined checkout. Consumers will be able to add products to their Wishspace as they search the web, as well as redeem offers from various merchants. Customers will also have the possibility to share offers with their friends via an email function or post offers on their personal Facebook pages.
Users will be able to initiate purchases from Rightcliq or launch Rightcliq while browsing merchant websites. When the customer is ready to buy, the shopping tool will automatically fill in purchase details including a shipping address and payment account number. With Rightcliq's account management function, consumers can store Visa credit, debit and prepaid payment accounts or other payment options and select the payment account of their choice.
The anticipated spring launch follows several months of live market tests.
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