Citibank Thailand, a subsidiary of global financial services company Citibank, has launched Citi Locator, a mobile service targeted at iPhone owners. Citi Locator allows customers to search for Citibank World Privileges (CWP) offers, available in 27 countries, via their iPhones.

 Citi Locator utilizes GPS technology embedded in all models of the iPhone to enable searches. In Thailand or other countries, customers can find special offers by using the "Search Nearby" function. They can also select "Search by Location" as well as specify preferred merchant categories, including dining, shopping, sport and travel. Customers who travel often will find city- and country-specific search functions for 27 major countries.