The Electronic Transactions Association (ETA), an international trade association representing over 500 companies who provide electronic transaction processing products and services, has entered an agreement with Trevelino/Keller, a US-based public relations firm, to promote its Certified Payments Professional (CPP) program to merchants.

ETA’s Certified Payments Professional program establishes the standard for professional performance in the payments industry.

The purpose of ETA is to influence, monitor and help shape the merchant-acquiring industry through education, advocacy and the exchange of information.

Trevelino/Keller has been collaborating with ETA for the past eight years.