The Cross-Border Ecommerce Community (CBEC) enables Merchants, Payment Service Providers, ISOs and Acquiring Banks to access valuable content about mature and developing markets that can support strategic decision-making. Read more
More to be found in the Cross-border Ecommerce Report – Thailand
Find out more about online payment methods in Thailand and how to increase conversion here.
Domestic and Preferred Card Schemes
• Visa is the preferred credit card scheme in Thailand, with a market share of 54.8%.
Alternative Payment Methods
• An over-the-counter payment system was created for consumers to make payments via QR codes at participating system locations. When using this payment method, a shopper receives a barcode via email and must pay for the product at the physical location.
• Cash-on-delivery as a payment method was first introduced by Zalora, one of the largest online merchants in Thailand. The introduction of this payment method was a real game changer, asmost of Thailand’s largest online fashion stores offer this popular payment method. Payment gateways like PaysBuy, Unitry, Codapay and True Money provide opportunities to pay for goods in cash. Payment is done directly to the courier upon delivery.
• Bank transfer is the most preferred online payment method in Thailand. Around 78% of the Thai population has a bank account with a formal financial institution. The largest of these are Bangkok Bank, Siam Commercial Bank, Krung Thai Bank and Kasikornbank. Bank transfers are considered to be a quick and common way to pay for everything, from flight tickets to online game credits.
• Around 4.8% of online buyers in the country use e-wallets as their preferred online payment method. Out of these, PayPal is by far the most popular (4.2% out of 4.8%).
Read an in-depth overview (including sources) of card schemes, alternative payment methods, online payment methods in Thailand and how to increase conversion by using the payment methods in the downloadable country report.
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