Both online and offline checkout experiences are changing: technological innovations allow for new services and solutions to be integrated at the payment, be it online or in-store. In this context, the evolution of mobile payment technologies adds yet another dimension to the checkout process, redefining and expanding the reach of payment interactions as they evolve into points of contact with the client facilitated by the mobile device. As more and more merchants expand their operations to encompass both online and offline environments, the Mobile payments 2013 - Changing checkout report released by Innopay takes a global in-depth look how the mobile device fits into this context, examining the main trends and developments in the area of mobile payments, irrespective of the channel or environment that they may be used in.
“The use of the mobile phone has just started having a disruptive effect on both the payments industry and the way commerce is done - this much is becoming increasingly visible in the way we deal with the checkout both online as offline. Examples of this are not restricted to developed economies – there are plenty of examples from developing markets on the truly disruptive effect of the mobile phone as a transaction tool. The one thing that must not be overlooked at this point is the fact the value of mobile payments varies greatly for consumers and merchants in different regions of the globe”, says Shikko Nijland, Innopay Managing Partner and editor of the Mobile payments 2013 - Changing checkout report. “We see that merchants are increasingly willing to pay for interaction earlier in the value chain like advertisement and coupons. It is the checkout where all transactions need to come together and the loop gets closed”.
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