The Mobile Payments Market Guide 2012 provides an in-depth look at the global mobile financial services ecosystem, combining insight from key stakeholders and top-level industry thought leaders with a comprehensive overview of market players.
Our partners in putting together the guide are powerful industry organizations: Mobey Forum, the bank-led association defining a sustainable and prosperous mobile financial services ecosystem; Efma, a not-for-profit association specializing in retail financial marketing with over 3,000 brands in 130 countries as active members; SIMalliance, the non-profit trade association dedicated to supporting the creation, deployment and management of secure mobile services across the globe; Smart Payment Association, which represents around 87% of the smart payment cards market and whose members have delivered more than 798 million smart payment cards in 2010; and Innopay, a leading consultancy firm specializing in online and mobile payment development.
The guide lists over 280 profiles of companies in the mobile financial services ecosystem and features both thought leadership articles and actual business cases providing information as well as food for thought.
The Mobile Payments Market Guide 2012 aims to provide an arena where voices from all across the industry – regulators, technology companies, banks, payments processors and consumers – can expose their vision, discuss issues such as security, business models and revenue opportunities, and argue the case for what they consider to be the way forward in mobile financial services.
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