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Report

Payvision: The shifting landscape of mobile payments – A future in which cash is mobile

Research Type: Overview
Published: 10 Jul 2012
Pages: 43
File Type: PDF
Size: 1941kb
Analysts: Amariei Mirela
Geographic Scope:    World
Editions: Online Payments
Topics: Company, Market, Online-Payments, Product, Services
Companies: Payvision

New technologies offer exciting business opportunities in the developed countries, where a majority of consumers is banked. In cosmopolitan areas, where the pace of living is fast, m-Payment offers banked smartphone users, trendy alternative payment methods, providing value-added financial services, extra comfort and the appeal of attractive sales offers through coupons and customer loyalty programs.

Future developments and success of m-Banking, m-Wallets, contactless - and other alternative mobile payment methods vary per geographical region and they depend on several factors, which together contribute to global growth of alternative m-Payment methods in the near future.


Industry giants are eager to tap into highly evolved markets and form joint ventures with other industry leaders; ventures which require complex synchronization of business models, integration of a variety of applications and time-consuming alignment of business processes. Young start-up companies, sponsored by major investors, may prove to take advantage of their flexibility as a small agile company. These young innovators can take the lead in this mobile revolution, by listening carefully to region-specific user needs of the young and trendy, who are attracted by ease-of-use gadgets, transparency and comfort.


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