Mobile payments 2008 – Market overview and analysis is a report that provides a comprehensive overview of all major mobile payment initiatives around the world and also analyses the mobile payment market, identifies which types of mobile payments may succeed and, most importantly, why.
There has been a lot of recent activity in the Mobile Payments space, with many pilots and live applications being launched around the world. The attraction of mobile payments is unquestionable.
One of the commonly cited reasons for the relative lack of success of mobile payments so far has been the absence of productive cooperation between key stakeholders, namely the financial institutions and the mobile network operators. Without the creation and usage of standards for mobile payments the industry risks the development of non-interoperable islands of pilots and solutions. This report describes some of the prominent attempts at standardisation including the GSMA, Mobey Forum, the NFC Forum and EMVCo.
Mobile payments are currently on top of mind. In this report we show that while mobile payments hold substantial attraction and potential there are several key issues that must be addressed to ensure success. The aim of this report is to contribute to the further structuring of mobile payments, allowing decision-makers to better find their way in this apparently complex matter, and assisting in some way in the development of this market. The report will be updated annually on the basis of the most recent insights and developments.

Price: 2250 EUR per copy for personal use.
For corporate use please contact info@thepaypers.com.