Elevate rolls out prime credit card for non-prime consumers

Today Card was designed with prime features to help expand access to credit for non-prime consumers with a credit card product that promotes responsible use. Today Card offers a family share feature where customers can request additional cards with access to a specified portion of one’s credit line, including alerts and the ability to turn a card on or off. In addition, it offers free credit score monitoring and a full-service mobile app along with custom purchase and fraud alerts.

Today Card features include:

• Available on iOS and Android devices;

• Credit lines up to USD 3,500;

• Rates as low as 29.99% (variable based on Prime);

• Zero liability fraud protection;

• Fraud alerts and custom purchase alerts (through email, SMS, or push notifications through the mobile app);

• Family share feature – For a USD 10 one-time fee per card, customers can receive additional cards for family members, turn the cards on and off, and assign portions of their credit line to each user

• Credit score monitor – Customers can view credit score and monthly credit reports.

The pilot program has launched a waitlist for consumers to express interest in applying for the card in the future.