According to the agreement, Fifth Third Processing Solutions’ financial institution customers will gain access to edos Interactive Preward loyalty and reward programs. Prewards represent offers from retailers that can be redeemed by using a debit or credit card at the merchants point of sale (POS).
The edo Preward platform is set to enable participant merchants to deliver digital offers directly to a targeted consumer base of active cardholders that have registered to receive Prewards. After being notified that a Preward offer is available, cardholders can accept the offer and redeem it by shopping at the merchant offering the Preward.
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