GBIC operates the German debit card system ‘girocard’ and unifies the five associations of the German banking industry. Through the JCBI partnership, GBIC expands the ‘girocard’ product line and adds JBC as an international acceptance brand for its customers.
In order to launch the service in 2012, JCB, banks and savings banks in Germany are set to develop card products that target the German consumers and that are in compliance with the European SEPA Cards Framework.
With this partnership, JCBI is expected to increase its brand presence in the region and to expand the issuance of JCB and ‘girocard’ co-badged cards in the near future with ‘girocard’ and other partners in Europe.
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