The launch is part of Zuum, a new payment service offered by Telefonica’s Vivo brand which aims to provide financial inclusion for the unbanked population of Brazil. Gemalto will also provide MFS with all the personalization services associated with EMV prepaid cards as well as tamper evident packaging and fulfillment to point-of-sale.
With Zuum, Telefonica’s Vivo customers will be able to set up a pre-paid account which can be accessed either through their mobile phone or a regular prepaid EMV MasterCard payment card, provided by Gemalto. Zuum will allow people to make financial transactions including peer-to-peer money transfers, merchant purchases, ATM cash withdrawal, bill payment, airtime top-ups and other. Cash can be transferred at mobile phone refill stations, supermarkets and newspaper stands. The physical card provided by Gemalto can be used to make purchases in Brazil at EMV-enabled merchants and to withdraw money in ATMs.
In recent news, Gemalto has entered an agreement with North European financial services group SEB Latvia to provide the latter with Optelio payment cards to enable contactless transport to schoolchildren and seniors in the city of Jelgava, Latvia.
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