Gemalto’s services cover three main areas; provisioning of EMV credit cards, secure personalization services, and business recovery planning services.
Gemalto’s strong presence in the Asia region is facilitated by its multiple sales offices, production and personalization sites. The company is set to provide the logistics and processes necessary for the EMV implementation and provides strong contingency and backup capabilities for business continuity.
With increasing use of credit cards in day-to-day financial transactions in the region, it is important for these cards to be equipped with security features that give consumers peace of mind during transactions. Fraud has been the key driver of the ongoing migration exercise for credit cards in the Asia-Pacific region. By replacing the traditional magnetic stripe with an EMV version, sensitive customer data can be kept more securely, allowing end-users more freedom in using their credit cards.
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