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Linkable Networks, 24/7 Real Media partner for digital coupons and card linked offers

Thursday 10 November 2011 13:41 CET | News

Linkable Networks, a linkable offers technology provider, and 24/7 Real Media, an ad technology company, owned by advertising and marketing services provider WPP, have entered an agreement which taps into consumers’ growing interest in digital coupons linked to credit and debit cards. In addition, Linkable Networks has also introduced the Linkables platform.

As part of this agreement, brands advertising across 24/7 Real Media’s Global Web Alliance publishers are now able to use Linkables to enhance their online advertising campaigns with advertiser-level and manufacturer-level discounts and enable users to link deals to any debit or credit card.

Via the Linkables platform, advertising networks enable consumers to link retail offers they see in banner, text, video, mobile, as well as at television and print ads, directly to their credit or debit cards, allowing them to automatically receive the advertised savings posted back to that card.
 


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Keywords: Linkable Networks, 24/7 Real Media, digital coupons, Linkables platform, cards, advertising network
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce






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