Under the terms of the partnership, the two companies will provide customers with personalised e-gift cards which can be bought from the Red Robin website or from its mobile gift card storefront. Additionally, customers will also be able to purchase and send traditional plastic gift cards on the Red Robin website. Customers who decide to send e-gift or traditional cards to friends and families can notify them via a personalised text, image or voice message using mobile devices, e-mail or Facebook.
Red Robin will also gain access to Transaction Wireless’ wCentive, a B2B service which enables the management and support of multiple B2B accounts, suppliers and guest relations, including hosted online store fronts for bulk digital gift card ordering.
TW provides its customers with personalised digital gift cards with integrated marketing messages, guarantees data protection and PCI Level 1 compliance.
In recent news, Transaction Wireless has joined forces with Finish Line, a retailer of athletic shoes, apparel and accessories, to power e-gift cards on the latter’s website, Facebook page and mobile storefront.
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