According to data released by Judo, a UK-based pay as you go mobile card payment service, a further 92.8 million opportunities to sell are lost through people avoiding shops because they don’t accept card payments.
The same source shows that one in five (21 percent) consumers have declared they have left a store in the past six months without making a purchase because the store didn’t take cards. Almost the same number (19 percent) has avoided a store altogether because they couldn’t use their card to pay.
Results also point out that the majority (70 percent) of consumers prefer to pay with a card than cash for everyday purchases. Moreover, 61 percent of UK consumers would spend more with a business if it took cards, while none of them would spend less.
Findings reveal that younger shoppers are the most likely go to another store if they can’t pay by card. Three out of five 18 to 24-year-olds (59 percent) admit to walking out of a shop in the past six months because they couldn’t pay by card. On average, Londoners walk out of shops 8.6 times a year because they can’t pay by card. They are also the most likely to avoid a shop if it doesn’t take card payments. On average, people in the capital claim they do this more than 7 times per year.
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