According to a report titled ‘Prepaid 2013: U.S. Consumers Buying More Prepaid Cards for Own Use’, released by Mercator Advisory Group, which presents results from the payments survey, conducted between May and June 2013, 53 percent of US adult consumers surveyed had bought prepaid cards in the preceding year, up from 47 percent of respondents who recalled buying prepaid cards in the 2012 survey.
While more consumers buy prepaid cards for gifts than for their own use, the 2013 survey reveals that the percentage buying for self-use is rising. This trend is even more apparent for virtual cards, which are increasingly delivered by mobile device, either by SMS text or through a mobile application. More than 1 in 4 consumers bought virtual cards within the year preceding the survey and half purchasing them as gifts and half for their own use.
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