Control, convenience, security and access are the keynotes of the unfolding campaign whose goal is to prove how Visa prepaid debit cards are able to improve money management for consumers.
According to research carried out by the Mercator Advisory Group in 2009, most cardholders do not make full use of the opportunities provided by prepaid cards. Moreover, underserved consumers total approximately 80 million only in the US, Visa has revealed in its estimates.
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