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Mobile Payments

DNA, BookIT launch mobile prepaid top-up service

Wednesday 30 January 2013 | 01:39 PM CET

Finnish telecommunications company DNA has launched a new service dubbed ‘DNA-Easy Top-up’ in collaboration with Finnish mobile services provider BookIT and Danish payment processor Nets.

The news service allows DNA prepaid subscribers to top-up their voice and data subscriptions from their mobile phones while on-the-go.

Users need to activate their accounts online in order to be able to top-up their balance from their mobile devices. When the DNA prepaid subscriber has a low balance, the service automatically sends an alert message with reload amounts indicated by multiple-choice reply options. The customer replies to that text message with one letter and the corresponding value is charged to the credit card registered to the account. The service is independent of the terminal device and needs only the SMS-service enabled to use the top-up service from Finland or abroad.

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