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Ecommerce transactions up by 21% during 2015 holiday shopping season

Wednesday 20 January 2016 | 01:12 PM CET

From Thanksgiving to 31 December 2015, the number of ecommerce transactions increased by 21% on a year-over-year basis, while fraud attempts grew by 8%.

According to new benchmark data from ACI Worldwide, fraud attempt rates were highest on Christmas Eve (2.4%), Thanksgiving (2%), Black Friday (1.8%) and holiday shipment cut-off days (1.6%). This is a result of two key trends:

  • electronic gift cards, which have the highest fraud attempt rates across all products, were a popular last-minute gift purchase
  • buy online/pick-up in-store, which has a higher fraud attempt rate than other modes of delivery, registered an increase

According to the benchmark, there was an increase in attempted fraud rates for buy online/pick up in-store (47% increase--even more than ACI predicted) as well as next day and overnight delivery (50% increase). In addition, international sales for global merchants increased by 29% by volume and 22% by value—a trend driven by favorable currency rates, shipment costs, and regional-specific products.

Key shopping dates by volume (year-over-year transaction volume growth) were registered as follows: Thanksgiving to Cyber Monday (28%), Cyber Monday (25%) and Black Friday (12%)

The benchmark data was based on hundreds of millions of transactions from global retailers during the 2014 and 2015 holiday shopping seasons.

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