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Digital Identity, Security & Online Fraud

iovation launches passwordless security for consumers

Tuesday 1 March 2016 | 10:10 AM CET

iovation has launched its new customer authentication service that allows consumer-facing websites to boost security while streamlining the customer experience.

The device authentication service eliminates friction by allowing consumers with ‘known devices’ to bypass passwords and access relatively low-risk but still confidential sections of their online accounts -- like account balances, shopping records and activity histories. iovation's device authentication can also trigger ‘step-up’ authentications like one-time passwords for higher risk actions like user and account changes, money transfers, or purchases.

iovation's authentication service incorporates ‘fuzzy logic’ algorithms that accommodate updates and minor changes -- like fonts or colors that are added by new apps, or normal updates of browser or firmware versions -- to maintain accuracy even as devices evolve.

iovation protects online businesses and their end users against fraud and abuse, and identifies trustworthy customers through a combination of advanced device identification, shared device reputation, device-based authentication and real-time risk evaluation.

More: Link
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