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Italy: ecommerce sales reach the EUR 21 bln line in 2015 - report

Friday 19 February 2016 | 10:54 AM CET

The Italian ecommerce sales increased to EUR 21 billion in 2015, meaning a 22% year-on-year increase, a recent research study reveals.

Moreover, 81% of of ecommerce purchases came from PCs and tablets while purchases and payments via smartphones accounted for 13% of the total, or EUR 2.8 billion, a 48% year-on-year increase, according to the latest update from the Mobile Payment and Commerce Observatory at Milan Polytechnic.

The growing using of mobile wallets is set to push smartphone-based ecommerce sales to between EUR 4.2 billion and EUR 4.8 billion a year by 2018.

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