However, due to varying comfort levels and willingness to learn new techniques, different generations expressed varying preferences around the best alternative to replace the ubiquitous password. A clear correlation emerged between consumers’ openness to change and their age as iovation surveyed millennials (35%), Gen Xers (26%), Baby Boomers (32%) and seniors (7%).
Each generation expressed a unique preference for a replacement to the easily hacked or forgotten password authentication method:
- Millennials - as the most receptive audience to a new authentication experience, millennials perceived fingerprint biometrics (85%), eye biometrics (76%), and knowledge-based authentication questions (74%) to be the most effective identification methods.
- Generation X - 37 to 52 year olds cited fingerprint biometrics (75%), eye biometrics (70%), and knowledge-based authentication questions (66%) as their top choices for password replacement.
- Baby Boomers - the majority of Boomers believed fingerprint biometrics (76%), eye biometrics (67%) and facial recognition (59%) to be the leading authentication practices in lieu of the typical username/password combo.
- Seniors - 68% of respondents over the age of 71 were in favour of the fingerprint biometric, while 53% of seniors thought the facial recognition tool was an effective security measure.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now