The bank has also upgraded its mobile banking application in Lebanon, which is now also available for Android devices. More than 50,000 HSBC mobile banking applications have been downloaded on smartphones and Androids in MENA. The bank has also unveiled that it expects a 60 percent growth in number of internet banking log-ons through mobile devices in 2013 across MENA.
Understanding Customer’s Internet Banking Behaviour, a survey of 1,727 HSBC Personal Internet Banking (PIB) customers in the UAE, Qatar, Egypt, Bahrain, Lebanon and Jordan, conducted by Nielsen has revealed that there were large discrepancies in the opinions of customers that have registered and those that have not registered for HSBC’s online banking services.
According to the survey, registered customers have selected HSBC’s online banking platform for its speed, convenience and ease of use, calling it “faster than other channels” (28 percent) and “can be used at any time” (28 percent) as the main reasons for their preferences. On the other hand, amongst unregistered customers, one third (34 percent) have stated that they don’t believe that they need it, while 13 percent still do not trust it.
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