ID Analytics joins forces with IdentityMind

The newly introduced solution enables merchants, acquirers and payment service providers to leverage the power of ID Analytics’ e-commerce suite through IdentityMind’s Anti-Fraud and Merchant Account Risk Platform.

Online merchants can maximize conversion and reduce false positives by upgrading IdentityMind’s Internet identities tracking capabilities with ID Analytics’ ID Network, a network of cross-industry consumer behavioural data. The combination of identity data from IdentityMind and ID Analytics provides a much more complete picture to solve the fundamental question in CNP transactions - whether the user behind the transaction is likely authorized or not to use the credit card. Furthermore, online merchants can also incorporate ID Analytics’ Transaction Protector fraud score as part of IdentityMind’s fraud decision engine.

Acquirers and PSPs can evaluate whether merchant account applications are associated with true identities by incorporating ID Score and ID Score Account Takeover solutions, helping to stop underwriting merchant account applications associated with stolen identities.

IdentityMind customers will gain access to four specific solutions in the ID Analytics e-commerce suite:
• ID Score – Delivers an assessment of the risk of an individual at account opening and throughout the customer lifecycle. ID Score Account Takeover also enables retailers to assess account takeover risk;
• Transaction Protector – a transaction fraud score designed for the e-commerce market, incorporating both identity and online transaction data;
• Transaction Advanced Intelligence – a series of attributes which deliver risk insight on an online transaction from the ID Network, for organizations that choose to create custom analytic models and strategies;
• Transaction Takeover – the ability to help qualify new merchants and to help IdentityMind customers detect when an online account has been compromised, whether it is on a desktop, mobile or tablet device.

IdentityMind is an on-demand anti-fraud and risk management platform, which helps online merchants and Payment Service Providers (PSP) stop fraud.