The platform empowers global consumer brands to improve security and consumer experience by delivering a risk-aware alternative to passwords and two-factor authentication, at scale, via an easy-to-use mobile SaaS solution.
Consumers are increasingly comfortable authenticating into their online accounts via mobile devices, but 2017 will mark a coming-of-age where these devices become the authentication gateway across a broader array of consumer touch points like ATMs, call centres and even in-person retail experiences.
iovation’s platform can leverage insight into the unexpected anomalies in a users session and, when and if these heightened risks arise, LaunchKey can present additional assurance measures based on the brands appetite for risk.
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