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Digital Identity, Security & Online Fraud

Mobile subscribers interested in Single Sign-On services

Wednesday 13 September 2017 | 08:45 AM CET

76% of mobile subscribers from the US and the UK welcome help from mobile operators who can offer them sign-ins for apps and services, according to an Openwave Mobility study.

Moreover, they trust their mobile operator more than social networks, search engines and government intelligence services. In addition, the study found that people trust mobile operators second only to online banks when it comes to storing their personal data. This includes username/password, location, internet browsing habits, buying habits, and address.

Trust is highest among the youngest. Millennials (specifically those aged 16-34) are much happier to see their personal data stored online than older generations. In fact, American millennials trust their mobile operator far more than any of the other named institutions - even including online banks.

The research also shows that the time people waste trying to remember or re-set passwords and recover usernames is now the single largest frustration of their mobile experience. According to over 2,000 mobile subscribers across the US and UK, it is even more frustrating than buffering videos, dropped calls and badly-targeted advertising.

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