The trustmark will provide a guarantee of security for customers who are paying for goods or services over the phone. Two of Semafone’s partners have already adopted the Secured by Semafone trustmark. Ultra Communications, a specialist contact centre technology company, and Automated Transaction Services (ATS) will both be including the mark in their own offerings.
Semafone allows customers to enter card details directly through their telephone keypads, removing the risks of speaking the numbers out loud. The company’s patented payment method ensures that all the keys emit the same tone, making it impossible to identify the numbers by their sound. This means that only service agents using a Secured by Semafone payment method can continue to speak to their customers throughout the payment process.
Founded in 2009, Semafone offers a solution which takes telephone payments out of the scope of PCI DSS regulations. The company’s mission is to secure voice transactions and reduce credit card fraud in contact centres worldwide in order to support the global scale of the PCI mandate. The company already has a customer base than includes Europe, North America and Africa.
In recent news, Semafone has released Semafone V3, an updated version of its patented voice payment solution.
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