The social networks that Trustev tracks for identity signals include Facebook, Twitter and LinkedIn as defaults. In different regions, it plans to add others such as Orkut in Latin America, V-connect (from Vkontakte) in Russia and Sina Weibo in China. Users check in to social networks when checking out to speed up the process.
Pat Phelan, founder of Trustev and its CEO, cited by online media outlet TechCrunch has declared that today 27 percent of all transactions online are referred to contact centers for review working out to 200 man-hours ever year. At the moment, e-commerce is only 5 percent of all commerce, so as it grows companies will run out of human beings to process all those transactions.
Online retailers can add the service to their websites with a few lines of code. A “Trustev score” is then generated for the customer, with retailers able to set a threshold for what scores can be approved, blocked or flagged for manual checking.
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