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Digital Identity, Security & Online Fraud

UAE consumers comfortable with sharing data with retailers

Thursday 10 January 2019 | 10:46 AM CET

The UAE consumers are more comfortable in sharing their personal details with companies than the global average, says a new report from KPMG.

Despite recent global data breaches and losing USD 1.1 billion in cybercrimes in 2017, 78% of UAE consumers have no qualms sharing their data with retailers and other institutions. However, more than 50% of global consumers expressed anxiety about identity theft, including hacking of financial, medical or other personal information, according to the report by professional services company KPMG.

Also, UAE consumers are more likely to share their data if they expect good value out of the deal, a KPMG representative said. Only 22% of the UAE residents polled by KPMG said they were not in favour of revealing their personal data with any organisation at all.

In the UAE, sectors that enjoyed the highest level of trust among consumers are healthcare (63%), banking (52%), retail (51%) and technology (38%), while the least trusted is advertising (15%).

More: Link
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