According to the report, adoption of bill presentment and payment (MBPP) transactional banking by tablet users will be higher than mobile handset users, especially in developed areas where there is a higher adoption of tablet devices. Additionally, as consumer tablet adoption continues to rise, there will be significant migration of purchasing and transaction activity from laptops and desktops to tablet devices. Indeed, the development of the ‘couch commerce’ trend within the payments industry will be increasingly replicated within the banking industry.
The report has also found that with banks bundling MBPP services within their mobile banking platform and additional momentum from easy to use smartphone apps, mobile phone transactional banking usage will quickly increase.
Finally, the report has revealed that mobile banking users will exceed 1 billion in 2017, representing 15 percent of global mobile handset users. The developed markets of Far East & China, North America and Western Europe will have the highest penetration of banking users in 2017 and transactional banking growth across all markets will be at the expense of paper-based bill presentment, cash and cheque payment.
The report titled “Mobile Banking: Handset & Tablet Market Strategies 2013-2017” was issued by UK-based research firm Juniper Research.
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