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The Cross-Border Ecommerce Community (CBEC) enables Merchants, Payment Service Providers, ISOs and Acquiring Banks to access valuable content about mature and developing markets that can support strategic decision-making. Read more

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Mobile commerce and online shopper behaviour in Colombia

Read below more about ecommerce growth, ecommerce sales and cross-border ecommerce in Colombia

Detailed information to be found in the Cross-border Ecommerce Report – Colombia

Total Population
- 49.8 million
Urban Population
- 76% urban - 24% rural
Internet Penetration
- 28.6 million internet users expected at the end of 2015
- 57% penetration
Mobile Penetration
- 48.2 million active mobile subscriptions
- 104% penetration
Social Media
- 22 million active social media users
- 48% penetration
Active Mobile Social Media Users
- 15.6 million active users
- 34% penetration
Age Breakdown
- 42% of the population in Colombia are between 25 and 54
- Colombia is a predominantly Roman Catholic country, with the majority of inhabitants (90%) following this religion
Tablet Penetration
- Colombia has the highest tablet penetration in Latin America (LATAM): 34%
Smartphone Penetration
- 10.5 million smartphones
- 22% penetration
Online Shoppers
- 12 million
Ecommerce Sales
- USD 2.5 Billion according to CCE in December 2013
Ecommerce Penetration
- 18-24 years: 46%; 25-34 years: 59%; 35-44 years: 52% and 45-55 years: 56%
Ecommerce CAGR (2012 – 2014)
- 15%
Mobile Commerce
- 28% of Colombians are using mobile commerce and 14% are using their phone to make purchases online.
Mobile OS Platforms
- Android is the most relevant mobile operating system in Latin America and Colombia, with 79% of respondents in Colombia owning Android devices

Cross-border Ecommerce Opportunities

• Despite its popularity, online shopping in Colombia is a sector still in its infancy, leaving plenty of opportunity for any online player seeking to get a foothold in Latin America.
• Just under half of Colombians are open to shopping on international sites, but over half still prefer shopping on domestic websites.
• Colombia and Chile, after Brazil, are Latin American countries that rank highly in consideration for cross-border business, given their regionally high internet penetration rates and economic activity.
• Despite the high focus by non-LATAM businesses on Brazil for cross-border ecommerce, doing businesses in Colombia is significantly easier. It takes thirteen days to start a business in Colombia. In Brazil it takes 119. The cost of operating in Colombia is also considerably lower than in Brazil.
• When shopping overseas, Colombians mostly buy from the US, China, Mexico, and Brazil
• Colombian businesses mostly export to the US, China, Spain and the Netherlands.

Language as a Key Driver

• Over 99% of Colombians speak Spanish as their main language.
• English has official status in the San Andrés, Providencia and Santa Catalina Islands.
• Other countries with high numbers of native Spanish speakers are Mexico (109 million), The US (44.3 million), Argentina (40.6 million), Spain (40.4 million), Peru (29.1 million) and Venezuela (26.4 million)

Read the complete text (including sources) about mobile commerce, online shopper behavior, ecommerce growth, ecommerce sales, cross-border ecommerce in Colombia in the downloadable country report.