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Cross-border Ecommerce - The Paypers

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The Cross-Border Ecommerce Community (CBEC) enables Merchants, Payment Service Providers, ISOs and Acquiring Banks to access valuable content about mature and developing markets that can support strategic decision-making. Read more

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Mobile commerce and online shopper behaviour in Singapore

Read below more about ecommerce growth, ecommerce sales and cross-border ecommerce in Singapore

Detailed information to be found in the Cross-border Ecommerce Report-Singapore

Singapore is a strong ecommerce market within Asia, with high levels of internet and mobile penetration. Smartphone usage is certainly driving the ecommerce market in Singapore, with over 35% of smartphone users doing purchases via their mobile device in the first three months of 2014. Singapore also stands out for its participation in cross-border ecommerce, the most active country in the Asia Pacific region.

Total Population
- 5.4 million
Age Breakdown
- Over 50% of the population in Singapore are between 25 and 54.
- Singapore is a country with a number of religious beliefs, but the most prevalent is Buddhist at 33%.
Urban Population
- 100%
Internet Penetration
- 75%
Mobile Penetration
- 156%
Tablet Penetration
- 47%
Smartphone Penetration
- 87%
Online Shoppers
- 4.4 million
Ecommerce Sales
- USD 3.5 billion (SGD 4.4 billion)
- Up from USD 2 billion (SGD 2.5 billion) in 2012.
- The Singaporean online shopper spends an average of USD 1120 (SGD 1422) a year.
Ecommerce Penetration
- 94%
Ecommerce CAGR (2008 – 2013)
- 7.7%

Cross-border Ecommerce Opportunities

• Of the Asian-Pacific countries, Singapore had the highest estimated share of cross-border B2C ecommerce in 2013.
• The population of Singapore includes almost 40% permanent foreign residents (workers or students), and 23% of Singaporean citizens were born abroad. This explains why 55% of ecommerce transactions are conducted cross-border.

Language as a Key Driver

• English was introduced to Singapore in 1819 when the British first established a port and then a colony on the island. English is considered the main language of Singapore and is one of the only countries in the South East Asia region that uses English as a working language.
• The Singaporean government recognizes four official languages: English, Malay, Mandarin and Tamil.
• Singapore has a policy of bilingualism. Students learn in English but are taught the language of their ethnicity, referred to as their "mother tongue". The mother tongue is seen as a way to preserve unique cultural values in the multicultural society, although their usage is decreasing in the home as English becomes more predominant.

Read the complete text (including sources) about mobile commerce, online shopper behavior, ecommerce growth, ecommerce sales, cross-border ecommerce in Singapore in the downloadable country report.