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Ecommerce

5.4 mln people shopped online in Hungary in 2018

Tuesday 28 May 2019 | 09:04 AM CET

Approximately 5.4 million people shopped online at least once in 2018, accounting for 91% of adult internet users in the country, according to an eNet survey.

The results of the survey show that since the last survey in May 2017, the number of online shoppers in Hungary increased by 800,000.

Other key findings:

  • 58% of online shoppers ordered mobile phones and accessories online, 57% ordered clothes and 53% toys and gifts;

  • ecommerce in Hungary has increased by about 18% in 2017 and currently accounts for 4.5% of the country’s total retail sales;

  • ecommerce in Hungary was worth 1.65 billion euros in 2017;

  • Hungarian online shoppers also spent about EUR 1.21 billion at foreign ecommerce websites;

  • currently, there are about 3.1 million Hungarian people more who have made online orders from abroad (58% of all online shoppers in the country);

  • 51% of the shoppers prefer to pay non-cash, while 19% like to pay with cash.

More: Link
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