According to a survey conducted by MPP Global Solutions, newspapers and other print publishers will end up as digital-only enterprises by 2020. Newspapers in the UK are experiencing on average a 10 percent decrease year-on-year for daily print sales according to figures released by ABC in December 2011.
Paul Johnson, Chief Executive Officer for MPP Global Solutions has stated: “With declining print sales and the dramatic rise in the sales of smartphones and tablets for users to access digital editions of newspapers and magazines, publishers have to ensure that they embrace the delivery of digital content across multiple platforms. What is interesting is how they will continue to monetise content and drive the bottom line figures in the future. Implementation of paywall technology is working for newspapers such as the Times in the UK and the New York Times and this could prove to be the difference between success and failure in the long term.”
The survey has been carried out during two webinars examining the future for the publishing industry, and includes opinions from publishing sector stakeholders across North America, Europe and Asia.
MPP Global Solutions provides payment services and e-commerce solutions to the Media and Entertainment Industries.
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