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Ecommerce

68 percent of holiday ecommerce traffic driven by mobile

Tuesday 18 September 2018 | 02:24 PM CET

Holiday sales have increased since 2017 due to ecommerce visits and orders done through mobile devices, and are set to continue this trend in 2018.

Cyber week is to generate 40% of all ecommerce sales, which represents an increase of 8% over 2017, and 51% is to be given by the ecommerce traffic from Instagram. To this, Black Friday adds 10% of the season's revenue, and Cyber Monday reaches 8% of sales.

Black Friday and Cyber Monday were fighting for dominance in 2017 as well, and according to Salesforce, 59% of shopping for 2018 holiday season will be completed by December 2, beating the 2017 season by a day.

Salesforce adds that retailers need to be ready by November 20, when Cyber Week starts, as 40% of all digital revenue will come in, two-thirds of it starting with mobile. Two weeks later, on December 2 — a day earlier than last year — half of all holiday shopping will be completed.

The growth will continue until Christmas Eve, with a peak of 72% of ecommerce visits done on mobile and 54% purchases. Free shipping is to reach 72% of all orders.

Instagram traffic will reach over 2017 with 51%, while Facebook will see a 7% drop in traffic. According to Salesforce, shoppers use Instagram to get to an ecommerce site for health and beauty products.

More: Link
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