This stat means almost 14% year-over-year growth. In addition, Cyber Monday will hit USD 6.6 billion in sales.
Smartphone plus tablet ecommerce visits to retail sites will account for 54% of all visits, while desktop drops to 46%. In 2015, desktop accounted for 55% of all visits, while in 2016 it was 50%.
Mobile has already far surpassed desktop in web use generally, but buying has been a special use case: people have tended to like more screen space.
Black Friday will account for USD 5 billion of that, up 16.4% from 2016, while Cyber Mondays USD 6.6 billion will see an almost-identical 16.5% year-over-year growth.
According to Adobes numbers, which capture 80% of online transactions at the 100 largest US web retailers, the three hours from 8PM to 11PM on Cyber Monday bring in more revenue than an entire average day.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now