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Alibaba launches partnership with Samsung, Mars, Louis Vuitton to prevent counterfeit goods

Monday 23 January 2017 | 10:34 AM CET

Alibaba has launched an anti-counterfeiting partnership with Samsung, Mars and Louis Vuitton.

The Alibaba Big Data Anti-Counterfeiting Alliance, which has about 20 members, will "bring together industry and technical know-how" to keep counterfeit products off the site.

In the twelve months to August, 2016, Alibaba removed more than 380 million product listings from its site, and closed down 180,000 third-party seller stores thanks to its anti-counterfeiting technologies which scan as many as 10 million product listings a day.

MarkMonitor found that 23% of consumers have unintentionally purchased a fake product online. 71% of those who found they had purchased a fake product said the experience left them with a negative view of the genuine brand and 59% said that they were cautious about interacting with that brand in the future, reports. 12% said the experience would lead them to shun that brand altogether.

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